About

Agenda

We dive into every phase of e-commerce success. Gain expert insights, participate in actionable workshops & seize invaluable networking opportunities. 

Activities
20

Activities

6 :30

Opening

6 :45

Talk

Aoumeur Bakelli
General M. OF Profit Zone
Abdelkader Benkhaled
INNOVATION M. AT FADAAT MEDIA

Shaping the Future: Economic Transformation and Its Influence on Modern Commerce

Join us for the opening conference as Explore the pivotal role of economic evolution in driving digital progress. Gain insights into how these transformations have shaped the digital economy, paving the way for innovation and growth.

7 :15

Talk

Bassam Shhadat
CEO Of 2P PR & DIGITAL M.

From Concept to implementation : Your Roadmap to Launching a Successful Digital Storefront

Join us as we unveil the roadmap to turning your e-commerce vision into a thriving digital storefront. Gain expert insights and strategies to conquer challenges and successfully launch your online venture

7 :45

Panel

Multiple Guest
– Lulia Alsayyed
– Noureddine Khiti
– Abdallah Hesham
– Ihab Cheriti

Skip the crowded market: Craft a Go-to-Market Strategy

Stand out in a crowded marketplace. Our conference will provide invaluable insights and practical tips on how to navigate the competitive landscape, identify your unique selling proposition, target the right audience, and successfully launch your products or services

9 :45

Coffee Break

Coffee Break, Expo Hall & Networking

11 :00

Workshop

Tayeb Khedrougui
CEO OF PEXILA

Building A Cost Effective Online Store For A Digital Product, Optimized For Lead Generation | Case Study : Woocommerce
11 :00

Workshop

Lulia Alsayyed
Mentor YTÜ Yıldız Teknopark

Navigating E-Commerce Platforms & the sales channals : Choosing the Perfect Fit for Your Business | Case Study

– Exploring Sales Channels (e.g., Website, Marketplace, Social Media)-
– Explore e-commerce platform options..
– Select suitable platform and channels.
– Consider scalability and growth.

12 :00

Workshop

Abdallah Hesham
AMAZON FULLTIME SELLER

From Click to Delivery: Order Fulfillment Best Practices Throughout the Customer Journey

– Optimizing catalog management & product listing
– Streamlining order processing workflows for faster fulfillment.
– Payment Processing and Billing Systems
– Packaging and Shipping Best Practices
– Handling returns and exchanges with ease and efficiency.

12 :00

Workshop

Noureddine Khiti
CEO OF CODSHOPY.COM

Strategic Product Selection: Building an Agile Supply Chain for Your Target Audience

– Identifying target audience preferences and needs.
– Building a diversified product portfolio to cater to different customer segments.
– Implementing agile supply chain practices to respond to market demands.
– Case studies and best practices for successful product selection and supply chain management.

12 :30

Coffee Break

Coffee Break, Expo Hall & Networking

16 :30

Panel

Multiple Guest
– Yaakoub Benarab
– Walid Laribi
– Ahmed El Hefny

Conversation on Market Dynamics : Services Marketplace - Snai3i Case S. | Last Mile Delivery - Maystro Delivery Case S. | Building a Top-Seller brand on Amazon
17 :00

Dinner

18 :00

Talk

Ahmed El Hefny
CEO OF AMZOLUTE

Standing Out in the Market: Crafting Exceptional Ecommerce Customer Experiences

Join us in mastering the art of exceptional ecommerce customer experiences. In the competitive digital market, standing out is crucial. Let’s explore strategies to elevate your business and leave a lasting impact on your customers.

18 :00

Networking Party

Exclusive B2B Gathering: conversation Among entrepreneurs & Business representatives

6 :00

Talk

Abderrahim Abdellaoui
CEO Of HANOOTY & YINVESTI

Branded Content: Crafting Content & Product Communication for Organic Reach & Brand Awareness

Explore the art of crafting branded content to enhance organic reach and build brand awareness. Our conference will delve into effective strategies for creating compelling content that resonates with audiences, drives engagement, and strengthens brand identity

7 :45

Talk

Khoubaib Kouas
PRO CONTENT CREATOR

How does skilled video-editing play a role in the success of your story?

– Crafting Compelling Stories: Editing Best Practices for Captivating Videos
– From Raw Footage to Engaging Content: Maximizing Reach and Conversion Rates Through Storytelling
– Refining Your Message: Creative content to Maximize Awareness and Impact

7 :30

Panel

Multiple Guest
– Samy Chaffaï
– Maguie Nehme
– Khoubaib Kouas

Open session : Conversations on Influencer Insights: Leveraging Personal Brands & influencing for Marketing Success

Join us for an engaging discussion on influencer marketing and the power of personal brands in today’s digital landscape. Hear from industry influencers as they share their stories and insights on building successful personal brands, collaborating with influencers, and driving marketing success through authentic connections

9 :30

Coffee Break

Coffee Break, Expo Hall & Networking

11 :00

Workshop

Maguie Nehme
DIGITAL MARKETING COACH

Mastering Content Creation for Organic Reach and Product Communication


– Creating compelling and engaging content.
– Use AI to optimize content for organic reach.
– Crafting product communication that resonates with audiences.
– Understanding audience preferences and interests.

11 :00

Workshop

Yakoub Madi
DIGITAL AGENCY MANAGER

Efficient Social Media Campaigns: Case Study | Awareness, & Consideration Objectives.

– Exploring Retargeting techniques
– Traffic aquisition & Conversion rate Optimization
– Implementing Advanced A/B Testing
– Case Studies & Best Practices

13 :00

Workshop

Ihab Cheriti 
D. MARKETING EXPERT

Advanced Digital Marketing Features: Traffic Acquisition, Retargeting, CRO & More

– Exploring Retargetin techniques
– Traffic aquisition & Conversion rate Optimization
– Budget optimization
– Implementing Advanced A/B Testing
– Case Studies & Best Practices

13 :00

Workshop

Ghassan Benchiheb 
CEO OF SOCIALPLUS

AI-Powered optimization : Boosting Retention Through Ads Analytics & Metrics, Data Collection & Campaigns Improvement

– Results Performance Metrics
– Return on Investment (ROI) Analysis
– Key Performance indicators(KPAs)
– Analytics Tools & Data collecting
– Ads Manager Troubleshooting

12 :30

Coffee Break

Coffee Break, Expo Hall & Networking

16 :30

Pitch Session

Selected Participants

Innovator's Arena: Spotlight on Startup Pitches

Join us as we step into the exhilarating world of innovation at the Innovator’s Arena: Spotlight on Startup Pitches! This session is your exclusive ticket to witness the ingenuity and creativity of pioneering entrepreneurs as they unveil their groundbreaking ideas and ventures

17 :00

Dinner

18 :00

Talk

Samy Chaffaï
FILM MAKER

Crafting Careers: Empowering Content Creators in the Digital Age : Empowering Creators to make their own business

This session delves into strategies for turning creative passions into successful businesses. Learn from Samy about leveraging social media, building personal brands, and engaging audiences. Gain insights into fostering creativity, authenticity, and resilience in the digital realm

18 :30

Talk

Ferhat Ahmida
Expert in lean six sigma

Agile Marketing Strategies for Growing Brands: Insights from Startup Management

1- Agile Marketing overview
2- Growing Brands as a source of competitive advantage
3- the use of Agile Marketing to improve branding.
4- study case

18 :00

Closing Ceremony